Research suggests that the majority of automotive customers expect a response to a web lead in under an hour, yet many sales staff struggle to meet this relatively simple requirement.
Dealerships spend a lot of time creating systems and content designed to drive leads to the sales floor, but many fail to put in place systems and practices to ensure swift and personalised responses to the lead after it comes in.
Join James Scragg, Business Development Manager, as he outlines the key steps to effective and timely lead response management, based on 15 years industry experience and backed-up by the latest Dealerweb research.
Lead Response Management for the Modern Dealership
Monday 9 & 16 April 2018
15:00 - 15:30 BST