A record leap in the volume of orders for new and used cars is a testament to the resilience of dealers across the UK

Our latest data for April shows a 2,569% increase in new vehicle orders and a 1,524% increase in used orders compared to April 2020.

A surge in demand was evidenced by a 539% increase for new vehicles enquiries and a 425% increase for used. The average sold price of a used car fell from £23,315 to £21,349.

Commenting on the trend, James Hill, our managing director, said:

While the percentage increases are huge due to comparing a month in full lockdown against a month of partial reopening, they do illustrate how far dealers have come in spinning up digital offerings, remote selling and managing social distancing requirements.

“It’s clear that dealers have embraced the digital tools available to them and adapted to thrive in the current environment. Retailers are resourceful people and deserve huge credit for managing to still meet customers’ demands in challenging times.”

Dealerweb has helped dealers optimise the shift to digital retailing and launched a suite of tools that range from diary management to e-signatures.

As many dealers are aware, it is more important than ever to collect lead management data in busy periods and manage each enquiry in a structured way. It will boost conversion rates and ensure that each buyer receives a consistent ‘on-brand’ experience.

Our data shows that 94% of consumers believe that the speed of a response to an enquiry will affect their likelihood to buy a car. Dealers should aim to provide an immediate and professional response to every enquiry, either by email or with a click to call recording.