In our recent survey of 1200 UK motorists, we highlighted key findings regarding motorists' digital retail preferences. The research showed that over 90% of repondents would never buy a car solely online if it was worth more than £30,000 – less than the average price of a new car sold in the UK.
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Our latest research has revealed that overall volumes of online enquiries for new and used cars grew by 7.4% during the first half of 2018. While dealerships saw a slight decline (down 4.1%) in the volume of web enquiries on new vehicles during the last six months, the fall was more than offset by a...